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Tuesday, September 09, 2008

New Survey Reports Users Don't Search Google Effectively, Costing 40+ Hours of Productivity Each Year

Boost eLearning survey uncovers a 39 percent unsuccessful search rate among Google users.


Boost eLearning, the pioneer in Google search training for organizations, today announced results of a new survey indicating 39 percent of all Google searches fail, leading to more than 40 hours – or one week – of lost productivity per user per year. The online survey found that respondents perform about 12 searches per day and, statistically, 4.7 of those searches do not obtain the desired results. Respondents also report that they spend an average of 30.8 minutes per day searching online. The reported amount of time lost on each search that does not deliver the desired result equates to 12 minutes per day – or 46 hours annually. In addition to lost productivity, a high search-failure rate also indicates that a user’s current research results are likely incomplete, leading to missed opportunities, the value of which could far exceed any time lost.

About Boost eLearning
Boost eLearning is a pioneer in tools that help training and development (T&D) professionals transform today’s Internet-dependent workforce into savvy consumers of knowledge. Boost eLearning Google Search Training quickly teaches an organization’s workers how to command faster, more accurate results from the Google search bar.
Leveraging the fundamentals of adult-learning theory, Boost eLearning Google Search Training instills in workers the repertory of search skills required to extract and harness targeted information by performing queries they never knew were possible. To learn more about how Boost eLearning is empowering individuals to turn the Web’s expansive body of free intelligence into actionable information.